Tim Brown calls for a shift away from artsy-fartsy, pompous design attitudes to collaborative, participatory "design thinking" that makes a difference.
Here is a quote I took from the video presentation:
“Somehow, design has gone from “systems thinkers” who were reinventing the world in the 19th century to a priesthood of folks in black turtlenecks and designer glasses preoccupied with creating nifty, fashionable, small objects. As industrial society matured, and as design became a profession, it focused on an ever-smaller canvas, until it came to stand for aesthetics, image, and fashion.”
Thankfully, some believe that this is changing.
I have been a first-hand witness for many years to the disservice rendered to graphic design students coming out of programs that simply don’t get it. Hopefully those who are teaching in these programs will wake up, take off the turtlenecks, and actually help their students prepare for real, meaningful and lasting career success in this new world.
What do you think?