Jack’s Whiteboard

musings of a visual thinker and unremitting creative

Filed underAdvertising

This isn’t my personal, personal blog. I keep that fairly hidden for family and close friends. This blog is simply a stream of consciousness—things that interest me and just don’t fit very well anywhere else.

I’m the CEO at Lava7, an agency focused exclusively on social media marketing for businesses. I’m also a founding partner at My Social Practice, a comprehensive social media marketing solution for dentists and orthodontists.

In 2008, I founded Cowork Utah, a social media community workspace that provides a collaborative environment for independent designers, bloggers, and programmers.

I’ve worked with the adlab at Brigham Young University. They do great student work. I also teach an MBA course, Social Media Marketing, at BYU’s Marriott School.

I’m a Mormon. I enjoy serving in my church. And although I absolutely love everything I do for a living, there’s nowhere I’d rather be than home with my incredible wife, crazy kids, son-in-law, and grandkids.

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It’s Being Called “Cashvertising”

Here’s the idea... The federal government prints over 38 million various bills each day. And since an average c-note stays in circulation for over seven years and changes hands three times a week, it will be viewed by at least 1,000 people during its lifetime. So, if the feds charged $2 to print your ad on the back, that would be a CPM (cost per thousand) of $2. Pretty cheap advertising... And, it would add billions and billions in newfound revenue each year to government coffers.

What do you think?

Learn more about the artist.

March 31, 2010

Brilliant Encore To Evian’s Roller Babies Video Campaign

And, in case you need to see the video again: