Crazy Stats On NBC’s Olympic Coverage

ACCORDING TO RESEARCH done by adtothebone, 60% of NBC’s Vancouver Olympic TV coverage was made up of commercials, Bob Costas, and NBC promos. Only 15% was actual Olympic footage...  Unless, of course, you have DVR capability like we do—in which case actual Olympic footage viewing time was about 95%, and skipping through all the other crap was about 5%. You too? (you can click the image below to enlarge and get a better look)

Nbcolympiccoverage