An Ad Worth Watching - Amex’s Take Charge
I DO A LOT OF RANTING about lousy advertising. Too many advertisers have moved away from straightforward, creative presentations that educate and inspire (yes, I used the word “inspire”).
So when I see something as beautifully conceived and executed as the commercial below, I feel an obligation to talk about that too. The art direction in this spot is remarkable. The copywriting is simple, clear, and benefit driven.
A shout out to companies out there (like Kraft Foods) doing crappy stuff....
